Categories
Internet Marketing

Internet et IAA, secteur en plein développement avec le display intégrant des dispositifs vidéo

En 2011, une croissance supérieure à la moyenne du marché publicitaire (+5,2%) a été enregistrée par IAB-SRI selon une étude réalisé par Kantar Media. Les investissements publicitaires on-line bruts s’élèvent à 3,48 milliards d’euros (+7,6%) et le display (voir article précédent) avec 4972 annonceurs actifs représente la plus forte progression sur le marché du plurimédia (12,5% du marché publicitaires français). Le secteur de l’agroalimentaire a progressé fortement et constitue un réservoir de potentialités important via des dispositifs intégrant la vidéo.

Selon Kantar, les annonceurs de display génèrent à eux seuls 94% des investissements publicitaires bruts on-line. Ceux-ci ont consacré en moyenne 15,2% de leur budget au web, et sont donc des sur-investisseurs au regard du poids Internet moyen (12,5%).

Le on-line, qui génère 70,9 % des recettes du web est combiné au moins à un autre média pour 2/3 des annonceurs et 62 % d’entre-eux sont présents sur la TV. Fait notoire, 2011, 690 annonceurs ont utilisé le format vidéo dont 20% sont issus de la grande consommation.

Si les secteurs de la culture et des loisirs, de la banque et des assurances, de l’automobile et le transport restent prédominants sur le web, l’étude montre que le secteur de l’agro-alimentaire progresse fortement. Elle a notamment constitué un réservoir important de progression pour le display, avec une part de marché de 8,3%, notamment via des dispositifs digitaux intégrant la vidéo, pour atteindre 190,4 millions d’euros bruts (+10,5%). Dans le même temps sur ce secteur d’activité, publicité extérieure, TV et presse ont fortement diminués.

Sur ce secteur, le nombre (186) d’annonceurs* du secteur présents sur le Web a parallèlement progressé de 11,1%.  Les deux leaders du secteur, Kraft Foods et Unilever, sont d’ailleurs sur-investisseurs sur le média, avec des parts de marché display respectives de 9,5 et 16,7 %.

Top 10 des annonceurs display allant de 15,4 à 5,7 millions d’euros, Mars, Nespresso et Unilever ayant révélées de fortes progressions en 2011

  • Kraft foods
  • Unilever
  • Nespresso
  • Danone
  • Nestlé
  • Lactalis
  • Mars
  • Blédina
  • Kellog’s
  • Sara lee Coffee & Tea

Source : 

étude Kantar Media, baromètre internet, année 2011,10 février 2011, télécharger l’étude sur [http://www.srifrance.org/actualites/sri/205.html|http://www.srifrance.org/actualites/sri/205.html]

8,814 replies on “Internet et IAA, secteur en plein développement avec le display intégrant des dispositifs vidéo”

Your article made me suddenly realize that I am writing a thesis on gate.io. After reading your article, I have a different way of thinking, thank you. However, I still have some doubts, can you help me? Thanks.

Sou Ph.D. em ciências financeiras e atualmente estou estudando criptomoedas e seu artigo me deu uma boa ideia. Acho que sua forma de escrever é muito útil para minha tese criptomoedas, obrigado. No entanto, tenho algumas dúvidas e gostaria de saber se você pode me ajudar. Obrigado.

I am a student of BAK College. The recent paper competition gave me a lot of headaches, and I checked a lot of information. Finally, after reading your article, it suddenly dawned on me that I can still have such an idea. grateful. But I still have some questions, hope you can help me.

I am a student of BAK College. The recent paper competition gave me a lot of headaches, and I checked a lot of information. Finally, after reading your article, it suddenly dawned on me that I can still have such an idea. grateful. But I still have some questions, hope you can help me.

I don’t know if it’s just me or if everyone else experiencing problems with your blog. It looks like some of the text within your posts are running off the screen. Can someone else please comment and let me know if this is happening to them too? This could be a problem with my browser because I’ve had this happen before. Kudos

Hi there just wanted to give you a quick heads up. The text in your content seem to be running off the screen in Safari. I’m not sure if this is a format issue or something to do with internet browser compatibility but I thought I’d post to let you know. The layout look great though! Hope you get the problem solved soon. Cheers

Heya i’m for the first time here. I came across this board and I find It truly useful & it helped me out a lot. I hope to give something back and help others like you helped me.

Hi there this is somewhat of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding experience so I wanted to get advice from someone with experience. Any help would be greatly appreciated!

I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it’s rare to see a nice blog like this one nowadays.

Hi there this is kinda of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding experience so I wanted to get advice from someone with experience. Any help would be greatly appreciated!

Wow that was odd. I just wrote an extremely long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Anyways, just wanted to say superb blog!

This is very fascinating, You are an excessively professional blogger. I have joined your feed and look ahead to looking for more of your great post. Also, I have shared your web site in my social networks

This is very fascinating, You are an overly professional blogger. I have joined your feed and look ahead to looking for more of your magnificent post. Also, I have shared your web site in my social networks

My brother suggested I would possibly like this blog. He used to be totally right. This post actually made my day. You cann’t consider just how so much time I had spent for this information! Thank you!

I have been surfing online more than three hours these days, yet I never found any fascinating article like yours. It’s lovely value enough for me. In my opinion, if all website owners and bloggers made just right content as you did, the internet will probably be much more useful than ever before.

Hey there! I realize this is kind of off-topic but I had to ask. Does building a well-established blog like yours take a massive amount work? I’m completely new to blogging but I do write in my diary on a daily basis. I’d like to start a blog so I will be able to share my experience and views online. Please let me know if you have any ideas or tips for new aspiring bloggers. Appreciate it!

I loved as much as you will receive carried out right here. The sketch is tasteful, your authored subject matter stylish. nonetheless, you command get bought an nervousness over that you wish be delivering the following. unwell unquestionably come further formerly again since exactly the same nearly a lot often inside case you shield this increase.

I don’t know if it’s just me or if everyone else experiencing problems with your blog. It appears as if some of the text within your posts are running off the screen. Can someone else please comment and let me know if this is happening to them too? This could be a problem with my browser because I’ve had this happen before. Kudos

Pretty section of content. I just stumbled upon your web site and in accession capital to assert that I acquire in fact enjoyed account your blog posts. Any way I’ll be subscribing to your augment and even I achievement you access consistently rapidly.

Pretty great post. I simply stumbled upon your blog and wanted to mention that I have really enjoyed browsing your blog posts. In any case I’ll be subscribing for your feed and I am hoping you write again soon!

After exploring a number of the blog articles on your website, I really like your way of blogging. I book-marked it to my bookmark site list and will be checking back soon. Take a look at my web site as well and let me know what you think.

Thanks for one’s marvelous posting! I quite enjoyed reading it, you’re a great author. I will make sure to bookmark your blog and will eventually come back someday. I want to encourage you to definitely continue your great posts, have a nice afternoon!

Aw, this wwas an extrmely gold post. Finding
thee tjme annd actual efforrt tto make a good article… but whzt ccan I say… I puut thinmgs off a wholle lott aand don’t seem to gget nerly
anything done.

Nice blogg here! Also your websit loads upp very fast! What hostt are yoou using?
Can I geet youur affiliatte lonk to your host? I wish my site loaced upp ass fast as yours lol

I knokw this weeb pagge gives quality based artcles oor reviws and additional data,
iss there any otherr web page which provies these kinds oof information in quality?

Недавно мне понадобилось 4 000 рублей на неотложные нужды. По совету друга, я посетил yelbox.ru. Там я нашел много полезных статей о том, как правильно взять займы онлайн и список проверенных МФО. И узнал, что некоторые из них предоставляют займы без процентов!

Оказавшись в сложной ситуации, мне срочно потребовались дополнительные средства. Обратившись к Yandex, я нашел сайт wikzaim, на котором представлены актуальные МФО 2023 года. Благодаря удобному интерфейсу и развернутой информации, я быстро нашел подходящий вариант и получил необходимую сумму.

It’s realpy a nice and helpful pieece off information. I am happy that
yoou simply shared thus helpful informmation witgh us. Please
kewp us informed like this. Thank you for sharing.

Simply wish to say your article is as surprising. The clearness for your submit is simply excellent and i can assume you are knowledgeable in this subject. Well together with your permission allow me to seize your RSS feed to stay up to date with drawing close post. Thank you one million and please keep up the rewarding work.

Встречайте удивительный мир комфорта и гостеприимства в отелях Туапсе! Погрузитесь в атмосферу уюта, окруженную живописными пейзажами и ароматом морского бриза. Здесь каждый найдет отдых по вкусу: от спокойного релакса до активного приключения.

Наши отели оборудованы всем необходимым для вашего комфорта и удобства. Современные номера, просторные бассейны, высококачественный сервис – всё это ждёт вас в Туапсе в 2023 году. Мы предлагаем индивидуальный подход к каждому гостю и стараемся сделать ваш отдых незабвенным.

Oh my goodness! Amazing article dude! Many thanks, However I am going through problems with your RSS. I don’t know why I am unable to subscribe to it. Is there anyone else getting the same RSS problems? Anyone who knows the solution will you kindly respond? Thanx!!

Pretty section of content. I just stumbled upon your web site and in accession capital to assert that I acquire in fact enjoyed account your blog posts. Any way I’ll be subscribing to your augment and even I achievement you access consistently fast.

Hi there! This post couldn’t be written any better! Reading through this post reminds me of my previous roommate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Thank you for sharing!

Яндекс подсказал мне отличный сайт caso-slots.com, когда я искал казино на деньги. Тут есть все для удачной игры: различные казино с игровыми автоматами, бонусы на депозит и статьи с советами по игре. Теперь я знаю, как увеличить свои шансы на победу!

Great blog here! Also your wensite loadss upp very
fast! Whhat hos are you using? Can I gget yourr affiliate linnk
to your host? I wissh my website loaded up ass quickkly as yours lol

Нужна стяжка пола в Москве, но вы не знаете, как выбрать подрядчика? Обратитесь к нам на сайт styazhka-pola24.ru! Мы предлагаем услуги по устройству стяжки пола любой площади и сложности, а также гарантируем доступные цены и высокое качество работ.

Хотите получить идеально ровные стены без лишних затрат? Обратитесь к профессионалам на сайте mehanizirovannaya-shtukaturka-moscow.ru! Мы предоставляем услуги по машинной штукатурке стен по доступной стоимости, а также гарантируем устройство штукатурки по маякам стен.

Greetings from Florida! I’m bored to death at work so I decided to check out your website on my iphone during lunch break. I really like the knowledge you present here and can’t wait to take a look when I get home. I’m shocked at how quick your blog loaded on my cell phone .. I’m not even using WIFI, just 3G .. Anyhow, fantastic site!

Very good blog! Do you have any hints for aspiring writers? I’m planning to start my own website soon but I’m a little lost on everything. Would you propose starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m totally confused .. Any recommendations? Bless you!

Сделайте свой ремонт проще: выберите машинную штукатурку на mehanizirovannaya-shtukaturka-moscow.ru. Просто, быстро, качественно.

Hey there! This post couldn’t be written any better! Reading this post reminds me of my old room mate! He always kept talking about this. I will forward this post to him. Pretty sure he will have a good read. Thanks for sharing!

Hi there! This polst couldn’t be wrutten anyy better! Reading this post remids
mme of mmy olld rokm mate! He alwaygs kept chatting anout this.

I will forward tis poxt tto him. Prettyy sure hhe will hhave a goopd read.
Thank yoou forr sharing!

Its like you read my mind! You seem to know so much approximately this, like you wrote the book in it or something. I think that you could do with some p.c. to drive the message house a bit, however other than that, this is magnificent blog. A great read. I’ll definitely be back.

Pretty nice post. I just stumbled upon your blog and wanted to say that I have really enjoyed browsing your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!

Абузоустойчивый VPS
Виртуальные серверы VPS/VDS: Путь к Успешному Бизнесу

В мире современных технологий и онлайн-бизнеса важно иметь надежную инфраструктуру для развития проектов и обеспечения безопасности данных. В этой статье мы рассмотрим, почему виртуальные серверы VPS/VDS, предлагаемые по стартовой цене всего 13 рублей, являются ключом к успеху в современном бизнесе

First off I want to say great blog! I had a quick question that I’d like to ask if you don’t mind. I was curious to know how you center yourself and clear your thoughts before writing. I have had a difficult time clearing my mind in getting my thoughts out. I do enjoy writing but it just seems like the first 10 to 15 minutes are generally wasted just trying to figure out how to begin. Any suggestions or tips? Thank you!

VPS SERVER
Высокоскоростной доступ в Интернет: до 1000 Мбит/с
Скорость подключения к Интернету — еще один важный фактор для успеха вашего проекта. Наши VPS/VDS-серверы, адаптированные как под Windows, так и под Linux, обеспечивают доступ в Интернет со скоростью до 1000 Мбит/с, что гарантирует быструю загрузку веб-страниц и высокую производительность онлайн-приложений на обеих операционных системах.

https://medium.com/@DangeloB81506/бесплатный-сервер-с-выделенным-ресурсом-cpu-4f45a6782aee
VPS SERVER
Высокоскоростной доступ в Интернет: до 1000 Мбит/с
Скорость подключения к Интернету — еще один важный фактор для успеха вашего проекта. Наши VPS/VDS-серверы, адаптированные как под Windows, так и под Linux, обеспечивают доступ в Интернет со скоростью до 1000 Мбит/с, что гарантирует быструю загрузку веб-страниц и высокую производительность онлайн-приложений на обеих операционных системах.

b52
Tiêu đề: “B52 Club – Trải nghiệm Game Đánh Bài Trực Tuyến Tuyệt Vời”

B52 Club là một cổng game phổ biến trong cộng đồng trực tuyến, đưa người chơi vào thế giới hấp dẫn với nhiều yếu tố quan trọng đã giúp trò chơi trở nên nổi tiếng và thu hút đông đảo người tham gia.

1. Bảo mật và An toàn
B52 Club đặt sự bảo mật và an toàn lên hàng đầu. Trang web đảm bảo bảo vệ thông tin người dùng, tiền tệ và dữ liệu cá nhân bằng cách sử dụng biện pháp bảo mật mạnh mẽ. Chứng chỉ SSL đảm bảo việc mã hóa thông tin, cùng với việc được cấp phép bởi các tổ chức uy tín, tạo nên một môi trường chơi game đáng tin cậy.

2. Đa dạng về Trò chơi
B52 Play nổi tiếng với sự đa dạng trong danh mục trò chơi. Người chơi có thể thưởng thức nhiều trò chơi đánh bài phổ biến như baccarat, blackjack, poker, và nhiều trò chơi đánh bài cá nhân khác. Điều này tạo ra sự đa dạng và hứng thú cho mọi người chơi.

3. Hỗ trợ Khách hàng Chuyên Nghiệp
B52 Club tự hào với đội ngũ hỗ trợ khách hàng chuyên nghiệp, tận tâm và hiệu quả. Người chơi có thể liên hệ thông qua các kênh như chat trực tuyến, email, điện thoại, hoặc mạng xã hội. Vấn đề kỹ thuật, tài khoản hay bất kỳ thắc mắc nào đều được giải quyết nhanh chóng.

4. Phương Thức Thanh Toán An Toàn
B52 Club cung cấp nhiều phương thức thanh toán để đảm bảo người chơi có thể dễ dàng nạp và rút tiền một cách an toàn và thuận tiện. Quy trình thanh toán được thiết kế để mang lại trải nghiệm đơn giản và hiệu quả cho người chơi.

5. Chính Sách Thưởng và Ưu Đãi Hấp Dẫn
Khi đánh giá một cổng game B52, chính sách thưởng và ưu đãi luôn được chú ý. B52 Club không chỉ mang đến những chính sách thưởng hấp dẫn mà còn cam kết đối xử công bằng và minh bạch đối với người chơi. Điều này giúp thu hút và giữ chân người chơi trên thương trường game đánh bài trực tuyến.

Hướng Dẫn Tải và Cài Đặt
Để tham gia vào B52 Club, người chơi có thể tải file APK cho hệ điều hành Android hoặc iOS theo hướng dẫn chi tiết trên trang web. Quy trình đơn giản và thuận tiện giúp người chơi nhanh chóng trải nghiệm trò chơi.

Với những ưu điểm vượt trội như vậy, B52 Club không chỉ là nơi giải trí tuyệt vời mà còn là điểm đến lý tưởng cho những người yêu thích thách thức và may mắn.